AMB Advisory Services
Who We Are

Two operators who have sat on both sides of a deal.

AMB Advisory exists to give business owners — and buyers — access to M&A advisory that's transparent, experience-backed, and fairly priced: the quality of representation large corporations take for granted.

Frank Moneymaker, Cofounder & Managing Partner, AMB Advisory Services

Frank Moneymaker

Cofounder & Managing Partner

Frank founded AMB to bring institutional-quality M&A advisory to business owners. With more than 5 years of hands-on M&A experience across 20+ transactions totaling $150M in deal value and a 91% close rate after LOI — accumulated as a buy-side deal executor — he knows exactly what acquirers value and where deals are won or lost. Frank leads AMB's financial modeling, CIM preparation, and negotiation strategy, and manages client engagements from first call through closing.

B.S. Economics, FSU 20+ transactions 45+ owners assisted
Tereno Forbes, Cofounder & Partner, AMB Advisory Services

Tereno Forbes

Cofounder & Partner

Tereno is a finance and accounting leader with 15 years of experience heading a team of accountants. He has founded and operated multiple businesses — and sold one of his own through the same process AMB runs for clients — giving him a ground-level read on what sellers face. Tereno leads business development, builds and operates SKAI (AMB's proprietary AI outreach system), and provides CFO-level financial expertise.

MFM, Finance MBA, Marketing Built SKAI
Our Principles

What we believe.

No retainer, ever

Sellers pay only at close — our incentives are aligned with your outcome, not our pipeline.

Genuine expertise

We're M&A professionals who know the deal from both sides — not brokers who pivoted from real estate.

Aligned incentives

Zero referral agreements with buyers, lenders, or attorneys — we work for you alone.

Built on technology

SKAI lets us run broader, faster, more confidential processes than any traditional brokerage.

Let's Talk

Let's talk about your business.

Whether you're buying, selling, or just exploring, we'll give you an honest read.